Kellogg’s Cornflakes, Coco Pops and crumpled-up chip packets may not seem like luxury fashion items – that is, unless you are Anya Hindmarch. I’m a huge fan of this British designer’s ability to merge whimsy and humour with luxury materials and practical features to create some seriously covetable accessories. Hindmarch’s London Fashion Week collection, Counter Culture, is all about “seizing the moment to ‘get happy’”, and achieves this by transforming regular supermarket products into glamourous handbags and clutches that look good enough to eat.
“Just like a chocolate milkshake, only crunchy!” This adorable clutch immediately takes me back to my childhood, where I would pour just enough milk to cover the mountain of Coco Pops in my bowl, to ensure that any milk left over was as chocolatey as possible. Just like in a supermarket, you will also find Corn Flakes and Frosties on the shelves at Anya Hindmarch (from July) and I’ll definitely be putting all three on my grocery list!
For those who are unable to fit their entire life in a 9.8 x 15.5 x 4 cm clutch, Hindmarch has also re-imagined ordinary household brands into the popular Ebury family. While these are super cute, I think they would be slightly over-the-top for my everyday bag.
I love these gorgeous gold-tone Custard Cream and bronzed Bourbon clutches. The metallic tones will go with just about anything and are glamorous enough for a night out; or use the detachable chain to throw it over your shoulder for a sleek daytime look.
Chips (or crisps, as they’re called in the UK) are my weakness and I’m finding it incredibly difficult to resist these Crisp Packet clutches. According to the official website, months were spent developing the high-shine finish and the vertical opening of these wearable art pieces, which are made in an Italian factory that specialises in jewellery.
Having seen these Crisp Packets in the hands of celebrities such as Emma Watson and Rita Ora, I had wondered how much you could actually fit in there, but from the below photo, it looks as though Hindmarch has come up with quite a creative solution. I have long had a soft spot for doctor’s bag-style opening mechanisms, so with this photo, the Crisp Packet has just jumped up a few places on my wish list.
Hindmarch has described this collection as celebrating the smaller things in life and “finding beauty in the banal’, which, without getting too philosophical, is a great way to approach life. She has definitely achieved that with Counter Culture and I have to say, I’m quite looking forward to my next trip to the supermarket!
For stockists and prices, see the official Anya Hindmarch website